5 Steps to Drive More Leads from B2B Search Marketing

Ready to drive more MQLs and SQLs (marketing and sales qualified leads) from digital? You’re in good company. These types of leads are characteristically a B2B marketer’s end goal, aside from ensuring a return on investment. Within this post, I’ll… Read More →

The Top 30 Must-Follow SEO Experts on Twitter

With 310 million monthly active users, Twitter can be a noisy place. If you’re a digital marketing professional just getting started on the hashtag-friendly social media platform, filtering out the quality SEO news and analysis from the latest Kim Kardashian… Read More →

SEO Keyword Research in the Post-RankBrain Era

The release of RankBrain, Google’s machine learning, artificial intelligence algorithm, marks a significant shift in SEO strategy. Why? First, let’s give the algorithm update a little context. In a nutshell, RankBrain is programmed to learn patterns between uncommon, complex searches… Read More →

5 Reasons to Work with a Bay Area SEO Agency

There are many steps when vetting an SEO agency. We’ve talked about a number of things to look for in a top-performing agency, but one thing you shouldn’t overlook is location. True, you can find a hidden gem of a… Read More →

Understanding the New Rules of SEO: RankBrain, Content, & Links

Just when it feels like you’ve figured out digital marketing, there’s always a new twist. In this case, it’s Google’s heavy reliance on artificial intelligence to sharpen search results, throwing certain SEO strategies into question. To recap, in late 2015,… Read More →

Ad Tech Explained: 5 Definitions Every Marketer Needs to Know

One of the biggest challenges for digital marketers these days is reaching relevant customers amid intense online competition. That’s part of the reason why within the last decade, an explosion of tech companies has emerged promising new tools to help… Read More →