Given the crowded social media space, many marketers have questioned the value of investing time on Google+. Though having a consistent presence on this platform may not make sense for every business, it is imperative that you take the time to optimize your company’s Google+ profile, because it will help strengthen the company’s search engine marketing. Let us show you how to accomplish this in 5 simple ways.
1. Create Automatic Google+ Title Tags
Much like a blog article, Google will automatically pull information from your Google+ post to use as the title in search results. The search engine will use the first line of your post as the title as long as you surround the sentence with asterisks. In this test post, my first sentence was: *5 Simple Ways Google+ Will Improve Your #SEO*.
2. Enable Faster Content Indexing
The rate at which Google crawls your website can vary depending on a number of factors. However with Google+, we are seeing that new URLs are crawled almost instantly and are thus appearing in search results much faster. In the test above, my Google+ post showed up about 1 minute later in search results. If you have timely content that you want instant visibility for, make sure you post it on Google+ as soon as possible.
3. Strengthen Your Social Profiles
Google+ makes it very easy to link to your various social profiles. Unlike the other major social platforms which restrict Google’s crawlers, Google+ was built to be an SEO workhorse. Having your social profiles linked to your Google+ profile circumvents these restrictions and will increase the rankings of your social profiles. For example, my Twitter and LinkedIn pages are now the first two results when someone does a search for “Chandler Galt.”
4. Use rel=“author” Tags to Increase Traffic
Content is the most important component of search engine optimization, but how do you stand out above the noise? To reward early adopters of their social platform, Google instituted a new feature that allows your Google+ profile picture to appear alongside your content by using the rel=“author” tag. Having your picture appear alongside your content will make it more attractive in search results and thus increase traffic to your website.
5. Enhance Your Google Ads with the +1 Button
Continuing along the same theme, Google+ can also have a direct influence on your Google Adwords initiatives. Connecting your Adwords and Google+ accounts will allow “endorsements” to appear with your ad, thereby increasing the ad’s authority. As click-through rates improve, so does your quality score—and everybody loves that.