First, there was Panda. Then, there was Penguin. Now, there’s Hummingbird.
Google unveiled Hummingbird, the newest addition to the algorithm zoo in September. Hummingbird essentially revamps Google’s search formula to better support conversational search with increased accuracy for long tail search queries, greater emphasis on the Knowledge Graph, and support for the expected increase in spoken mobile search.
So, how does this impact your SEO strategy?
While Hummingbird is Google’s largest algorithm overhaul since 2001, Google changes its algorithm over 500 times a year with the same goal in mind: Providing the end-user with high quality content that is most relevant to their search. Take this as your cue to stay focused on quality content.
Perhaps a better question to ask is, “How does Google assess quality content?”
Google judges content quality on three factors:
- Frequency is simple. Encourage Google to crawl your site frequently with regular content updates.
Freshness: Take the time to update stale content. Posting new blogs is not enough. Don’t be afraid to update your evergreen content. Keyword mapping should be dynamic, not static.
Uniqueness: Create valuable, original content that that is explicitly owned by your site. Claim your content with Google authorship and publisher markup.
Although Hummingbird and Secure Search have shaken up the search industry, hold your content strategy steady. For more actionable tips on post-Hummingbird SEO, watch our latest webinar, ‘The Google Hummingbird Buzz.’