Is your website communicating to visitors who you are and what your business does in the first few seconds of landing on your homepage? If not, now is the time to get writing for SEO!
Getting noticed before your competition is critical in today’s online marketplace. In order to be successful, you must follow the right process, avoid cutting corners, and delegate necessary resources towards each effort. When it comes to good writing, you must weave carefully selected words together in a compelling manner to entice, engage, and activate the reader. The same holds true when optimizing your site with words and phrases that must be pulled together to create a thorough, well-connected theme for your business.
By repeating and overusing keyword iterations in an unnatural manner throughout your website pages, Google will recognize this type of “black hat” tactic, and to your disadvantage, will actually drop your site in ranking. Therefore, marketers must integrate appropriate SEO copywriting to rank well on selected keywords, create valuable inbound links, and engage customers.
Making your business solution compelling requires not a good headline, but a great one. To wrap your call-to-action messaging into a tight package that will ignite attention within a couple seconds, your headline must incorporate these 3 elements:
- Keyword-enhanced call to action
- Short statement or a question
- Descriptive initiative
For each offering you promote, follow this success-proven formula to lead each visitor down your conversion funnel in a logical path:
- Headline – Make it compelling.
- Visual – Include image ALT tags.
- Caption – Place beneath your visual for increased keyword support.
- Main Copy – Integrate keywords with supportive content.
- Contact Information – Make it easy for your prospects to get in touch with you for further information.
Be sure to write for humans when composing unique website material, just as you would if you were writing a paper or report. Proofread, check grammar, and carry a natural writing style and tone of voice throughout. Keep in mind that your website is comparable to the front door of your business and you want to display your value proposition and sales offerings in the most attractive and convincing manner. Do not take short cuts by overusing keywords or repeating content in an unnatural way. This method will come off as bombarding and superfluous. Google spiders, like your audience, will notice these tactics and will not recognize your site as a reliable, trustworthy source.
At the end of the day, if you don’t write about it, you will not rank for it. Therefore, make it clear throughout the entirety of your online marketing material and website copy what you do and why customers should choose your company. If you are successful in marketing to people, you will be successful in marketing to the search engines. The key is in knowing how to do it just right.