Euro Zone “Do Not Track” is softened at the 11th hour


As reported today in SearchEngineWatch, the feared draconian requirement that websites provide “Explicit” opt-in for cookies has been softened to an “implicit” consent. Cooler heads must have prevailed…

On May 26th, UK was scheduled to roll out a “cookie law”, as the first to address a broader EU directive, which would require websites operating out of the UK to seek consent before dropping cookies to any user’s computer. This prompted a explosion of both frustration and creativity, as designers came up with ways to comply.  As it turns out, it appears to have been yet another fire drill.

The greatest sigh of relief comes from the decision that cookies “necessary for the functioning of the site” and cookies for Analytics would be exempt.