11/5

Four New Twitter Updates You Might Have Missed

Social media moves fast! It seems like we’re only able to make it a few months before our newsfeeds are once again filled with complaints about Facebook’s latest design overhaul. Twitter has been no exception to the rule. In just a few months, the platform boasts a brand new look and a handful of new features and advertising options. To make things a bit easier, we’ve compiled the platform’s most recent updates into one digestible post.

 

1. New Twitter Cover Photo for Profiles

Twitter has a brand new look. Just over a month ago, Twitter launched customized profile headers, a feature quite similar to Facebook’s Timeline Covers. If you haven’t already, upload a new photo today. Twitter suggests an image that is 1252 x 626 pixels and less than 5MB.

 

2. Twitter’s New ‘Like’ or ‘Star’ Button

Social media enthusiasts may soon find themselves ‘Liking’ tweets now, too. As of last week, Twitter is testing a ‘Like’ or ‘Star’ button in place of its traditional tweet ‘Favorite’ button. While the function remains the same, Twitter noted they are testing these ‘light-weight’ terms in an effort to streamline and maximize engagement.

 

3. Advertising Surveys

User may have noticed surveys from the @TwitterSurveys account, similar to how Sponsored Tweets are presented in the tweet stream. So far, the surveys have asked users to answer a few questions about a brand’s products and services. A Twitter representative explained that brands will be able to leverage this tool as a gauge of brand sentiment and will have the ability to target specific demographics as they do with Sponsored Tweets. Twitter began testing this function after announcing its partnership with Nielson earlier this month. This feature is being tested on a small user group now, but is expected to roll out to all users early next year.

 

4. Gender Targeting

On top of this year’s interest-targeting and location-targeting release, Twitter introduced gender-targeting to its advertising platform last week. While Twitter has to rely on gender prediction from ‘contextual’ signals, the social media network claims 90% accuracy in gender identification and targeting.

 

So what’s next you ask? In an appearance with the Online News Association in San Francisco last month, Twitter CEO Dick Costolo, divulged what we can expect to see from Twitter over the next few months. This includes a Twitter-owned curation tool as well as the ability to download an archive of your tweet history.

What new Twitter feature is on your wish list? Let us know in the comments below.