Keyword Research for Optimizing Mobile Sites

The idea behind having a mobile version of your main website is to make it as easy as possible for your site’s visitors to find what they’re looking for.

Folks coming to your site via their mobile or smartphone are looking for different things than do visitors who visit your site via desktop or laptop:

  • Mobile users want things quickly. They’re not looking for depth of information
  • They don’t want to scroll and “pinch” the screen. If the information they seek isn’t one click of an icon away, you’ll more than likely lose them.

Let’s take the example of a restaurant’s mobile site. What are people looking for when they visit a restaurant’s site on a mobile phone? More than likely they’ll want the menu, hours, directions/map, phone number.

So you’ll want to make sure you have a quick icon for your menu, one for a map/directions. You’ll want your phone number and hours on the mobile site’s home page.

So your design needs to be simple and accessible, but what about getting found in the first place? Sure, the optimization you’ll perform for your main website will help it show up high on Google search results, but mobile search is a bit different.

Read below for some things to consider when it comes to keyword research and optimizing your business’ mobile site:

  • When people search on their smartphones, they’re generally searching locally. Restaurants, beauty salons, 24-hour plumbers, locksmiths, etc. So make sure your site is optimized for local search: your city, county (if people tend to look for things that way), area of city (downtown, for example), and so on.
  • People are tapping on very small keyboards. Searchers tend to type in – at most – a total of three keywords. Aim to optimize for shorter keyword phrases. Yes, those phrases will be competitive, but that’s reality. The good news is that many businesses don’t work to optimize their sites for mobile phones (or even have a mobile-friendly site), so you have that working for you.
  • As you no doubt know, the aim on a desktop search is to land at least in the top eight (8) searches. Not so with search from a mobile phone. Top 3 is where you want a link to your site to land. Users hate to scroll; they won’t go to a second page. Work hard to get your site landing in the top three results for the keywords you choose.
  • Google’s keyword research tool allows you to search for keywords used by mobile searchers only. You’ll find it under “Advanced Options and Filters.” Then “Show Ideas and Statistics For” and you’ll see options for searching for keywords used by mobile users.
  • Check your Google Analytics tool also to see how many people are coming to your site via mobile search and what keyword they’re using to do so.

Keyword research isn’t rocket science, but it’s not Step 1, Step 2, Step 3, either. Done correctly, keyword research and site optimization can bring your business’ website a considerable amount of more – and targeted – traffic. Contact Webmarketing123 today to learn more about optimizing both desktop and mobile sites.