Euro Zone “Do Not Track” is softened at the 11th hour

As reported today in SearchEngineWatch, the feared draconian requirement that websites provide “Explicit” opt-in for cookies has been softened to an “implicit” consent. Cooler heads must have prevailed… On May 26th, UK was scheduled to roll out a “cookie law”,… Read More →

How do you track conversions without cookies?

With “Do not Track” legislation simmering in the U.S. and boiling over in the Euro Zone, we posed this question to our technical team.  1) Obviously, form fill-outs and transactions capture user data 2) Append parameters to the URL.  This… Read More →

SEO Brainteaser: Which has more SEO Value?

A) a 10 Page Website with 5 external links to it, B) a 5 Page Website with 10 external links to it. B) Although you do get SEO value from having more unique pages on your website, all things being… Read More →

The average G+ user is online just 3 min/month

….and the average Facebook user is on 6.75 HOURS/month (thank you, SearchEngineJournal) Here are the stats on monthly usage, from a new comScore report: Facebook: 405 minutes Pinterest/Tumblr: 98 minutes Twitter: 21 minutes LinkedIn: 17 MySpace: 8 Google+: 3 Less… Read More →

SEO Brainteaser of the Month

If you keep clicking on an organic listing, it will start to move to the top position.   True or False? False for Organic Search If this were true, it’s easy to imagine companies paying Indian outsourcers to click on a… Read More →

Handle with Care: Dynamic Keyword Insertion

Proflowers competitors feel jilted by PPC gaff In the past we’ve discussed the benefits and potential dangers of using dynamic keyword insertion (DKI) to easily create robust, relevant ad copy in a scalable fashion. This Valentine’s Day disaster, reported by… Read More →