Google Search Updates: Enemy or Frenemy?

How Google is Making Marketers Better Of the six leading search engines, Google captures about 90.6 percent of all search engine traffic, making what Google says (and does) SEO gospel. Google updates are analogous to fruit fly reproduction cycles, in… Read More →

Is Your SEO a Trick or a Treat?

Though the concept of search engine optimization (SEO) is fairly straightforward, how it works is often subject to speculation.   Not that long ago, conventional wisdom held that embedding copious amounts of meta tags and keywords into websites was the perfect… Read More →

The Top 5 SEO Trends of 2015

Creative business corporate work concept: tablet computer PC, modern black glossy touchscreen smartphone with news internet web site, stack of newspapers, cup or mug of fresh coffee and metal ballpoint pen on wooden office table In the wake of dramatic… Read More →

6 Critical Elements of a Top Converting Landing Page

Landing page optimization is an absolutely critical element of any marketing campaign, yet it’s often overlooked. It’s easy to subscribe to the “If it ain’t broke, don’t fix it” mentality when website changes can be costly, time-consuming, or both. However,… Read More →