Google Debuts Brand New +Post Ad Format on the GDN

Google’s new ad format, +Post ads, will allow brands to transform Google+ content into paid display advertising spots. Just announced yesterday, the new +Post ad marks Google’s first step toward monetizing Google+. Here’s the twist: +Post ads will not run… Read More →

How to Prep Google PLAs for Black Friday & Cyber Monday

The Black Friday and Cyber Monday shopping frenzy is looming on the horizon. Keep your AdWords campaigns in top shape with the second installment of our holiday SEM checklist: Prep Your Product Listing Ads (PLAs) for Black Friday and Cyber… Read More →

Winning Semantic Search with Smart Content Marketing

Marketers are buzzing about content marketing and with good reason. September’s Hummingbird update signaled Google’s largest algorithm overhaul since 2001 and refocused marketers’ attention on semantic search. What exactly is semantic search? Semantic search is essentially “conversational search,” an effort… Read More →