How to Prep Google PLAs for Black Friday & Cyber Monday

The Black Friday and Cyber Monday shopping frenzy is looming on the horizon. Keep your AdWords campaigns in top shape with the second installment of our holiday SEM checklist: Prep Your Product Listing Ads (PLAs) for Black Friday and Cyber… Read More →

Winning Semantic Search with Smart Content Marketing

Marketers are buzzing about content marketing and with good reason. September’s Hummingbird update signaled Google’s largest algorithm overhaul since 2001 and refocused marketers’ attention on semantic search. What exactly is semantic search? Semantic search is essentially “conversational search,” an effort… Read More →

How to Leverage Social Media at Your Next Conference

Many B2B technology companies find it difficult to identify and connect with customers in online settings. That’s why, over the past few years, hosting user conferences has become an extremely important way for companies to generate new customers and strengthen… Read More →