Winning Semantic Search with Smart Content Marketing

Marketers are buzzing about content marketing and with good reason. September’s Hummingbird update signaled Google’s largest algorithm overhaul since 2001 and refocused marketers’ attention on semantic search. What exactly is semantic search? Semantic search is essentially “conversational search,” an effort… Read More →

How to Leverage Social Media at Your Next Conference

Many B2B technology companies find it difficult to identify and connect with customers in online settings. That’s why, over the past few years, hosting user conferences has become an extremely important way for companies to generate new customers and strengthen… Read More →

A Look at SEO Strategy Post Hummingbird

First, there was Panda. Then, there was Penguin. Now, there’s Hummingbird. Google unveiled Hummingbird, the newest addition to the algorithm zoo in September. Hummingbird essentially revamps Google’s search formula to better support conversational search with increased accuracy for long tail… Read More →

Social Media Advertising: Show Me the ROI

Advertising on social media platforms is growing. Nielsen.com in January came out with its Paid and Social Media Advertising Report 2013, stating that three fourths of advertisers surveyed said they advertise on social media. What’s more, 64 percent of advertisers… Read More →