How to Leverage Social Media at Your Next Conference

Many B2B technology companies find it difficult to identify and connect with customers in online settings. That’s why, over the past few years, hosting user conferences has become an extremely important way for companies to generate new customers and strengthen… Read More →

A Look at SEO Strategy Post Hummingbird

First, there was Panda. Then, there was Penguin. Now, there’s Hummingbird. Google unveiled Hummingbird, the newest addition to the algorithm zoo in September. Hummingbird essentially revamps Google’s search formula to better support conversational search with increased accuracy for long tail… Read More →

Social Media Advertising: Show Me the ROI

Advertising on social media platforms is growing. Nielsen.com in January came out with its Paid and Social Media Advertising Report 2013, stating that three fourths of advertisers surveyed said they advertise on social media. What’s more, 64 percent of advertisers… Read More →

Integrating Your Content Marketing and Social Media Strategies

Content marketing and your social media presence go together like: peanut butter and chocolate. Like Prince William and Duchess Catherine. Like exercise and a healthy diet. In other words, content and social media are great alone but put them together?… Read More →

Getting C-Suite Buy-In for Content Marketing

We’ll be blunt: creating, implementing and managing a great content marketing campaign – one that actually gets results – won’t be fast and it will cost money. Possibly lots of money. Why? Creating content takes planning and time. Creating content… Read More →