Getting C-Suite Buy-In for Content Marketing

We’ll be blunt: creating, implementing and managing a great content marketing campaign – one that actually gets results – won’t be fast and it will cost money. Possibly lots of money. Why? Creating content takes planning and time. Creating content… Read More →

7 Evergreen Social Media Best Practices

Managing your company’s social media presence can feel overwhelming at times. Best practices seemingly change overnight. This expert appears to say one thing while the latest hot guru says another. Let Webmarketing123 clear the social clutter for you. Below are… Read More →

Tips for Developing a Keyword Plan

Here’s a mantra we repeat to ourselves again and again when creating keyword plans for our clients: It’s about quality, not quantity. Quality in the type of visitors to a site, not numbers (one million visitors to your site looking… Read More →

6 Proven Strategies for Social Selling

The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks—all while trying to pitch them on why your greaseless widget is better than your competitor’s greaseless widget.… Read More →

Keyword Research for Optimizing Mobile Sites

The idea behind having a mobile version of your main website is to make it as easy as possible for your site’s visitors to find what they’re looking for. Folks coming to your site via their mobile or smartphone are… Read More →

Should I Bid on my Brand in Paid Search?

Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this traffic for free” as users peruse the search listings and find the advertiser’s site at the top… Read More →