5 Step Guide for Google Authorship Implementation

At the recent SMX West conference, Google’s Matt Cutts confirmed the growing importance of authorship as a way to validate content on the internet. Though there haven’t been many conclusive studies done about the effects of Authorship on ranks, we… Read More →

So Many Social Media Platforms! Which One is Best?

Facebook. Twitter. LinkedIn. Pinterest. Google+. Foursquare. Yelp. So many social media platforms! How is a company to decide which to use? Or do you need to be on all of them? Short answer: to start, you probably should be at… Read More →

7 Terrific Content Marketing Strategies for Social Media

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, Brangelina. You get the picture: the two work well alone, but together? Yowza! In fact, social media is a content marketing platform. Perform… Read More →

The 3 Worst Things to Do On Social Media

More than 90 percent of businesses today have a presence on social media (according to eMarketer.com, a digital marketing analytics firm). The question crops up, however: how many businesses are doing social media well? Continue reading for what we believe… Read More →

Three Biggest Blogging Mistakes (And How to Avoid Them)

You’re blogging consistently (at least once a week, although more is better). In addition, you’re determined not to give up (most blogs die by about two months of their beginnings*). As you work to grow your blog’s following, are you… Read More →

Three Digital Marketing Mistakes to Avoid in 2013

Sometimes identifying what doesn’t work is just as valuable as discovering what does work. Here are three costly digital marketing mistakes to steer clear of in 2013.   Mistake #1: Underestimating the Value of Organic Search Not on the first… Read More →

Facebook Introduces ‘Graph Search’

After much speculation surrounding ‘Facebook’s big announcement’, CEO Mark Zuckerberg finally revealed the new ‘Graph Search’ feature on Tuesday morning. ‘Graph Search’ is an improved version of the Facebook search bar, aimed to help users discover new content through their… Read More →