Should I Bid on my Brand in Paid Search?

Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this traffic for free” as users peruse the search listings and find the advertiser’s site at the top… Read More →

What’s the ROI of Content Marketing?

We’ll be upfront from the get-go: putting a specific dollar amount on your return on investment on content marketing is difficult. Why is this? It’s because content marketing isn’t something you can implement and then expect results (in the form… Read More →

5 Step Guide for Google Authorship Implementation

At the recent SMX West conference, Google’s Matt Cutts confirmed the growing importance of authorship as a way to validate content on the internet. Though there haven’t been many conclusive studies done about the effects of Authorship on ranks, we… Read More →

So Many Social Media Platforms! Which One is Best?

Facebook. Twitter. LinkedIn. Pinterest. Google+. Foursquare. Yelp. So many social media platforms! How is a company to decide which to use? Or do you need to be on all of them? Short answer: to start, you probably should be at… Read More →

7 Terrific Content Marketing Strategies for Social Media

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, Brangelina. You get the picture: the two work well alone, but together? Yowza! In fact, social media is a content marketing platform. Perform… Read More →

The 3 Worst Things to Do On Social Media

More than 90 percent of businesses today have a presence on social media (according to eMarketer.com, a digital marketing analytics firm). The question crops up, however: how many businesses are doing social media well? Continue reading for what we believe… Read More →

Three Biggest Blogging Mistakes (And How to Avoid Them)

You’re blogging consistently (at least once a week, although more is better). In addition, you’re determined not to give up (most blogs die by about two months of their beginnings*). As you work to grow your blog’s following, are you… Read More →