Make A Case for Social Media with Google Analytics

One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it’s more important to build out a Facebook timeline or spend time training your sales team to mine for… Read More →

5 Simple Ways Google+ Will Improve Your SEO

Given the crowded social media space, many marketers have questioned the value of investing time on Google+. Though having a consistent presence on this platform may not make sense for every business, it is imperative that you take the time… Read More →

Four New Twitter Updates You Might Have Missed

Social media moves fast! It seems like we’re only able to make it a few months before our newsfeeds are once again filled with complaints about Facebook’s latest design overhaul. Twitter has been no exception to the rule. In just… Read More →

Everyone is an Advertiser Now

Facebook has long given businesses the opportunity to promote their posts to a broader audience, but the new Promoted Posts feature is a foray into generating revenue directly from everyday users. What intrigues us about this potentially short-lived revenue experiment… Read More →

Why Klout is Essential For Social Media Hires

Klout as a Resume Filter? There has been a lot of debate surrounding Klout this week after Salesforce revealed they are using Klout scores as a factor in their hiring process. TechCrunch’s Community Director Drew Olanoff criticized this move claiming… Read More →

5 Ways to Leverage LinkedIn for B2B Marketers

With its vast store of employee contact information, LinkedIn continues to be the leading social media platform for B2B businesses. Given that over 71% of users have a household income of $50k or higher and 64% use LinkedIn for business… Read More →

Hacking Facebook’s Edgerank: Part 1

Earlier this year, Facebook announced that the average Page post reaches only 16% of fans. This had some marketers wondering if buying into the social media hype was worth the investment. However with Google’s recent Panda 3.9 update and Bing’s… Read More →