Three Digital Marketing Mistakes to Avoid in 2013

Sometimes identifying what doesn’t work is just as valuable as discovering what does work. Here are three costly digital marketing mistakes to steer clear of in 2013.   Mistake #1: Underestimating the Value of Organic Search Not on the first… Read More →

Facebook Introduces ‘Graph Search’

After much speculation surrounding ‘Facebook’s big announcement’, CEO Mark Zuckerberg finally revealed the new ‘Graph Search’ feature on Tuesday morning. ‘Graph Search’ is an improved version of the Facebook search bar, aimed to help users discover new content through their… Read More →

Make A Case for Social Media with Google Analytics

One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it’s more important to build out a Facebook timeline or spend time training your sales team to mine for… Read More →

5 Simple Ways Google+ Will Improve Your SEO

Given the crowded social media space, many marketers have questioned the value of investing time on Google+. Though having a consistent presence on this platform may not make sense for every business, it is imperative that you take the time… Read More →

Four New Twitter Updates You Might Have Missed

Social media moves fast! It seems like we’re only able to make it a few months before our newsfeeds are once again filled with complaints about Facebook’s latest design overhaul. Twitter has been no exception to the rule. In just… Read More →

Everyone is an Advertiser Now

Facebook has long given businesses the opportunity to promote their posts to a broader audience, but the new Promoted Posts feature is a foray into generating revenue directly from everyday users. What intrigues us about this potentially short-lived revenue experiment… Read More →

Why Klout is Essential For Social Media Hires

Klout as a Resume Filter? There has been a lot of debate surrounding Klout this week after Salesforce revealed they are using Klout scores as a factor in their hiring process. TechCrunch’s Community Director Drew Olanoff criticized this move claiming… Read More →