Facebook. Twitter. LinkedIn. Pinterest. Google+. Foursquare. Yelp.
So many social media platforms! How is a company to decide which to use? Or do you need to be on all of them?
Short answer: to start, you probably should be at the very least on the Big Four: Facebook, Twitter, LinkedIn, and Google+.
But – and here’s where things get interesting – you’ll more than likely find that one or two of them bring you the most visitors to your site/the most repeat and/or new business.
So the answer to which social media platform is best really is: it depends on your business.
Let us explain.
LinkedIn, for example, is for professionals. It’s a way for business owners, executives, job hunters, headhunters, etc. to connect with each other. If you own a plumbing company, your activity on LinkedIn could be good for you to connect with owners of businesses so that they can get to know you and, in time, perhaps contact you for a plumbing contract.
You’re not going to find homeowners on LinkedIn, per se, who are looking for plumbers. You have a better chance of helping homeowners find you and create a relationship with you on Facebook or Twitter, which are social sites that are a tad less “professional” (although don’t think that professionals and executives don’t surf those sites, either).
Foursquare & Yelp
Continuing with the plumbing company example, Foursquare and Yelp would be good places for you to find new customers. These sites act as referrals and testimonial sites, of a sort, where people can post their experience with different companies. Consider them as rating services. Claim (fill out) your Foursquare and Yelp pages with information about your services, your phone numbers and e-mail addresses, as well as your brick and mortar address, and your company’s Yelp or Foursquare “page” has a good chance of showing up in search results when people do a Google search for “Your City 24-hour plumber.” (You also should offer discount coupons on these sites.)
Pinterest basically is focused on people who are interested in food, home decoration, clothing, makeup, etc. If you own a retail clothing store, for example, Pinterest would be perfect for you. For our plumber example, perhaps not so much.
Google+ is growing – and fast! ZDNet.com, a worldwide news and analysis site for IT professionals, reported in January that the social media site is now second only to Facebook. Google+ in January had 343 million active users worldwide – up from just 90 million in February 2012 – compared to Facebook’s 700 million-plus active users around the globe.
A terrific thing about Google+ is its feature called Hangouts. This unique feature (neither Facebook, Twitter or LinkedIn has something similar), allows you to hold demonstrations, discussions or groups meetings. For example, our plumber could put together a simple video on how to unclog a drain, then save it, upload it to YouTube. The plumber then looks very professional and – much more importantly – helpful and knowledgeable.
Pick three or four of the social media networks you think would work best for your business. Interact, post and engage on them equally for about six months. You’ll find that one or two bring you the most engagement and new business. You could then concentrate your efforts on the platforms that bring you the best ROI (but don’t completely neglect your other social media sites).
Feel overwhelmed about all the social media opportunities available to you? We don’t blame you; it can feel too large to handle at times. That’s why WebMarketing123 offers companies of all sizes social media marketing management. Contact us today to learn more.