You’re blogging consistently (at least once a week, although more is better). In addition, you’re determined not to give up (most blogs die by about two months of their beginnings*).
As you work to grow your blog’s following, are you making the following mistakes, what we call the Big Three?
Read on the three blogging mistakes we feel are the biggest an individual or company can make when it comes to a business/corporate blog.
1. Neglecting to Create an E-Mail List
This can come about for, basically, one of two reasons:
- You don’t allow people who read your blog to subscribe to it via Real Simple Syndication (RSS), and
- You then don’t collect those subscribers’ e-mail addresses and send them newsletters via e-mail via such services as Aweber, MailChimp, Constant Contact, or some other newsletter subscription service.
This is important because creating a list from the get-go allows you to keep in contact with your blog’s subscribers by sending them news about your company’s offerings (sales, new products/services, etc.). Your list allows you to send out regular newsletters to subscribers, as well as announcements on new servces/products, mergers, company news, etc.
2. Believing That You Have Nothing to Say
Many businesses believe this. Not at the beginning, perhaps, but within a few weeks or months of starting their blogging efforts. This is why it’s critical that you put together a blogging schedule of topics for at least three to six months before you even start blogging (or very soon afterwards). Doing so will help you keep blogging after the inevitable “rush” of starting your blogging efforts declines.
Blogging is work. Never forget that. As you gain followers you’ll need to reply to comments, delete spam, and so on. You’ll have to research your topics. You’ll need to come up with new topics (comments from your blog’s readers can help you with that).
You will find people who unsubscribe from your feed. You will receive negative comments (we’re not talking about the nasty trolls, but the relatively thoughtful comments from your readers who disagree with your stance). These are natural and you shouldn’t take it to mean that no one’s interested in what you have to say.
There are people who definitely want to read your blog. They enjoy your voice and they’re interested in your topic(s). Keep blogging!
3. Not Including Citable Facts in Your Posts
Blogging will help you (or company) become known as a thought leader. You’ll become known for your expertise.
But all experts back up what they have to say with facts from other experts. They do so by:
- Quoting and naming the experts and/or
- Offering a link on their blog to the webpage from the reliable source/expert.
(Check the * asterisk below – from our blogging statistics mentioned at the top of this blog post – for examples).
*Wikipedia reports that more than 172 million blogs have “been reported” to exist around the world and that more than 1 million posts go live each day.
Way back in 2006, Caslon Analytics reported that most blogs (a whopping 60 to 80 percent) are “abandoned within one month.”. We believe this statistic holds true today.