Thank you for joining us today in our SEO webinar.
You may be experiencing what many digital marketers face when it comes to creating a successful SEO program. You know that effective search engine optimization (SEO) is about targeting the right keywords, gaining links from other websites, and creating well-crafted content for search engine crawls. However, you may struggle in knowing how to get your particular SEO program off the ground.
Currently, there are more than 3 billion searches per day on Google. You want to make sure that your site is being found when searchers are looking for your product or service.
Let’s take a look at a few important SEO rules from today’s session to get your website into tip-top shape this season and for the upcoming year.
Q: What are the traffic sources directing to my site that I can effectively measure?
A: Paid search ads, search engines, social media, direct, and referred traffic can all be measured when tracking your traffic volume and lead conversions occurring on your site. The largest percentage of traffic that typically leads to a website is from a direct source. Then, search engine sources rank next. This shows just how important it is to optimize your site for the search engines. The 2 main ways people are arriving to your site are by:
1. Typing in your exact web address in the browser or searching your company name (they know you already).
2. Finding you when searching for your product or service on a search engine (they don’t know you yet).
The key takeaway here is this:
To effectively promote your business and increase profitability, you need people to find you before they find your competitors online.
Q: Can Google index a PDF file on my site?
A: Yes, Google can index PDF files as well as excel documents, videos, and other interactive material. All of these types of material contribute to your SEO ranking. Therefore, it is important to have keyword-rich titles, image tags, videos tags, and fresh, natural content integrated to all items you post on your site. Google Webmaster Tools provides helpful free advice on the types of documents and files that are being recognized by regular search engine crawls and indexing.
Q: What is the share of searches on Google vs. other search engines?
A: The share of monthly searches on Google is proportionately larger than on the other search engines. Therefore, it is in your best interest to first optimize your site for Google since it is the most important search engine for you to rank well on. A look into comScore’s September 2011 search volume statistics shows that Google leads the pack with a 65.5% share in September. On the other side of the coin, Yahoo has significantly dropped in search volume from August to September. And Google is still rising.
- Google: 65.3 percent (vs. 64.8 percent in August)
- Yahoo: 15.5 percent (vs. 16.3 percent in August)
- Bing: 14.7 percent
- Ask: 3.0
- AOL: 1.5 percent (vs. 1.3 in August)
Contact us today to set up a complimentary SEO site analysis for your business! We will work with you to pinpoint the areas on your site where you’d like to improve and how to do it.
And don’t forget to sign up to join us in next week’s SEO session: Proving the ROI of SEO: 3 Steps to Justifying Your Marketing Spend.