Did you know that online users are using search engines about 4 hours per month? That comes down to about a solid hour of search activity each week. Now is the time to make sure your site is being found by people who are actively looking for a solution you can provide!
In today’s webinar session with Mike Turner we learned how to define, measure, and analyze the ROI of your SEO. Understanding what is at stake and the profit you can reach through search optimization, you will truly realize how valuable website visibility is to your business growth.
What were some of your questions?
Q: What exactly is ROI and how do you attribute it to SEO?
A: Return on Investment (ROI) is a performance measurement used to evaluate the success of your investment. It is typically calculated as the difference between your investment gain and the cost originally put down for the investment. Then, divide this by the cost of the investment. This metric will show you how much profit you’ve made relative to the investment you set down. According to a recent study by McKinsey & Company, advertisers see an ROI from search optimization of an average 7:1.
Q: Where are online marketers putting most of their money these days?
A: According to a recent digital marketing survey conducted by Webmarketing123, SEO was found to make the biggest impact on lead generation across both B2B and B2C companies. For B2C, SEO takes 41% of the pie as most influential in generating leads and for B2B it is about 57%. These numbers are expected to steadily grow into 2012 and social media anticipates the biggest spike in investment growth.
Our complete survey findings will be released soon – please check back next week to find out more!
Q: When should I start measuring my web analytics?
A: As soon as possible! With ever-increasing data sources available, you need to monitor and manage metrics that are straightforward and actionable. By whipping your web analytics into shape early, you will gain valuable insight as well as an action plan for your campaign’s forward growth and sustainability. Keep these five steps in mind when establishing your analytics goals:
1. Remove any guesswork from your marketing programs
2. Enable accurate predictions, projections, and comparisons to past performance
3. Solidify accountability throughout all levels of the campaign
4. Align resources for optimal deployment
5. Avoid any potential causes for confusion or ‘bad’ data in your program
Key Takeaway: You want to ensure that effective and accurate tracking is occurring in the background of your campaign. Without it, your campaign will quickly lose value, you will not be able to report on ROI, and you may miss out on opportunities you otherwise would be winning.
If you couldn’t make it live to this session, check out our recording and slides that will be posted in our Archived Webinars.
Don’t wait to sign up for our next SEO webinar! Remember, seating is limited so reserve your space today – Performing an SEO Health Check: A Guide to Auditing Your SEO.
See you there!