Thanks for attending our interactive webinar today and generating great questions and comments for our experts. As your marketing Q3 soars into action, knowing and understanding the best Do’s and Don’ts of SEO is imperative for optimizing your future initiatives.
Here is a collection of a few questions that you sent our way during the session:
Q: What is “competition” ?
A: Competition relates to the volume of other site results that would display in the search results for that particular term. The more competition there is on a specific term (broad), the more difficult it will be to rank on the first page of the SERP (search engine results page). It is recommended to implement a variety of long tail and short tail keywords in your SEO strategy.
Q: How many keywords should I choose to identify?
A: This strategy depends on the size of your site and your product offering. For each particular page of your site, we recommend not to target more than 3-5 keywords for best results.
Q: Should I optimize the same keyword across all of my pages?
A: No, this is very confusing for the Google spider! Google spiders don’t know how to clearly distinguish the relevancy behind each iteration of the keyword across all of your pages. The goal is to build a content-driven theme across the pages of your site to guide the spider crawls methodically throughout your content. It is especially beneficial to show the spiders that you update your site with fresh content on a regular basis (blogging, sharing company and industry news). Use a mapping approach to plot out your keywords and you will be right on your way!
Q: What are good tips and best practices for creating a good headline?
1. Clearly state your value proposition, considering why someone should care about it and be interested to move to the next step.
2. Always include your most powerful keywords in your headline.
3. If possible, try to place your keywords close to the beginning the headline.
4. Give your audience specific incentive to take action.
Don’t forget to join us next week to learn: 3 Steps to Supercharge SEO with Facebook and Twitter. Same time, same place. See you there!