Thank you for joining us today in our SEO Tune-Up session! Most of you shared that you are currently conducting an SEO program but you are not getting the results you are expecting. Tracking the proper metrics and measuring results is one of the most common and largest challenges you face in your SEO program. Let’s return to a few top tips to help improve your SEO value and accelerate your program’s success.
Q: How do I choose between broad and exact keywords?
A: It is best to create a mix of exact and generic keyword terms. The expectation that the overall search volume will be lower for keyword phrases of 3 words or more. These queries are also very precise and indicates that this searcher is a very qualified and relevant prospect for your business products and offerings. The users that come to your site under long-tail terms are going to be more qualified customers than those who land on your site from a generic term. Remember to not focus too much on search volume – quality will trump quantity when it comes to evaluating the strength of a lead and opportunity of a sale or conversion.
Q: How many keywords should I start with as I kick off my SEO campaign?
A: It is recommended to start with 35 – 50 keywords. If you are focusing on a healthy mix of long and short tail terms, you will be able to optimize on both to improve the traction on generic keywords over time.
Q: How can I evaluate the terms that people are searching on most ?
A: Check out Google Insights, a free online tool provided by Google, to show you how often and in what volume users are searching on certain search terms and industry trends. This tool also shows interest levels over time and predicted levels for the upcoming year. This can serve as a helpful tool to navigate your keyword basket selection for exact, phrase, and broad match terms.
Q: Where should my keywords go on my page titles?
A: Be sure to include keywords at the start of your page title as much as possible (always be natural, just as you would in creating a title for your whitepaper or eBook). This is critical to direct Google search spiders to understand the theme of your site, page, and content. A bad example is “Homepage” as your page title. This hurts your SEO because it doesn’t provide any information to the search spiders. If you don’t write about it, or include your keywords in your titles and navigation, you aren’t going to rank for those terms.
Join us next week to put the myths about SEO you may be wrestling with to rest. Register today to join: The Myth and Math About SEO Uncovered on Thursday October 6th.
We will also be offering a bonus PPC webinar on 5 Tips for Better Headline Optimization Results which will be live on Wednesday, October 5th.
If you would like to speak with one of our digital marketing experts to set up a customized Ad Audit or Site Analysis for your business, please contact us atseo@webmarketing123. We would love to learn about your business and see how we can help you achieve your online goals.