A new year is upon us and new marketing goals and initiatives are spinning into action. Let’s get started with a quick recap of the top SEO tips you should know for a successful 2012.
Which keywords should I optimize for on my site?
Start by investigating the latest insights on Google. By comparing long-term search trends, you can identify how people are searching for your business, wherethey are searching, and which keywords they are using to perform their research. From here, you will want to create a keyword basket with a mix of long-tail and broad match keywords that fit the criteria of your most qualified website visitors.
How many keywords should I target per page?
It is critical to optimize long-tail keywords as part of your keyword basket. With the Google feature, Auto-complete, searchers are depending upon Google to help them narrow their search to exactly what they wish to find. Therefore, the longer tail keywords you can optimize that match your business offerings, the better chance you will have to attract and hold these visitors on your site. It is recommended to target 3-5 unique keywords per page of your site.
What does it mean to be a “trusted source”?
By developing and sharing unique content on your site and in social communities, you will draw inbound links as well as captivate regular readers of your material. Inbound links serve as “votes” for your website that come from directories, blogs, social networks, article syndication, and more. To support these channels, continue to publish material that is worthy of being shared and discussed within your industry. You need to offer:
1. Unique research
2. Informed opinions
3. Trends analysis and mentions in publications
4. Expert contribution at conferences and/or events
How can I manage page load speed and why is it important?
Google has identified page load speed as a factor in the ranking algorithm. Page load speed is important because it can affect your Quality Score as well as your ranking on the search engine results page (SERP). If your website isn’t running smoothly, it won’t be seen by Google, or your prospects, as the best result for Google’s searchers. Google wants to provide the best experience for its searchers, therefore it is imperative that your site is operating well.
A few helpful resources for reviewing your site speed are:
What should I continue to keep in mind throughout the year?
1. SEO is constantly evolving
Make sure you take advantage of the tools and resources readily available to you to stay up to date on the latest search marketing trends.
2. Identify & understand your goals always
Do not lose sight of the overall strategy and expected outcomes throughout the management of your campaign.
3. Be able to prove the ROI
Continue to demonstrate the ROI of digital marketing by measuring outcomes and reallocating budget to the highest performing channels.