HRDQ Experienced a 27% year-over-year increase in SEO-driven revenue.

HRDQ crafts the tools brands need to build top-performing teams. Founded in 1977, HRDQ is a leading publisher of research-based training products including online tests, games, simulations, and workplace curriculum.

HRDQ enjoyed a steady stream of phone-driven leads, but felt they could step it up a notch with digital. As none of their core products ranked within the first 10 pages of Google, the HRDQ marketing team saw a huge opportunity to drive more revenue with search engine optimization (SEO).
HRDQ enlisted DemandWave to transition sales focus from outbound teleprospecting to inbound digital marketing. Our partnership began with a complete on-page optimization audit, revamping HRDQ’s keyword list, keyword mapping, and corresponding metadata to lift visibility for high-revenue products.Our in-depth monthly reporting highlighted the strengths and weaknesses of HRDQ’s current content creation and distribution strategy. We put these insights to action, creating over 15 new pages of content to bolster high impact landing pages and social media opportunities to drive more qualified traffic.


In twelve months, HRDQ experienced a dramatic lift in organic search performance, including:

25% increase in organic traffic
29% uptick in organic website transactions
27% lift in organic eCommerce revenue

Our work made a significant impact on the bottom line. The increase in sales from organic search accounted for 42% of total revenue compared to 33% the year before.


“All key digital marketing performance metrics have significantly improved since we began working with Demandwave – including SEO-driven revenue. Demandwave is an invaluable extension of our own marketing team.”

-Penny Purcell,
Marketing Manager, HRDQ