inContact achieved a 199% increase in pipeline opportunities in just 5 months.

inContact helps businesses around the globe create profitable contact centers with a range of cloud-based software.

Challenge:
Like many B2B marketers, the inContact marketing team was under pressure to deliver more leads and better quality leads, faster. inContact needed a best-in-class digital marketing program to stay ahead of the curve in the highly competitive SaaS industry and justify continued digital marketing investment with a closed-loop reporting solution.
Solution:
DemandWave rose to the challenge with two primary solutions. First, we delivered a detailed action plan to outperform the competition in organic and paid search. Then, we implemented our proprietary attribution reporting model to tie online results to closed-won dollars in CRM. This provided transparent insights into how digital efforts directly translated to pipeline opportunity, proving the value of digital marketing by reporting on ROI, rather than just raw leads or traffic.

Results

In just 5 months, we delivered:

29% increase in lead volume
30% drop in cost per lead
199% increase in pipeline opportunities
Chandler

“With DemandWave, we were able to move beyond optimizing for raw leads and start optimizing for ROI. Our partnership with DemandWave has truly elevated our digital demand generation strategy.”

-Chandler Galt,
inContact, Digital Marketing Manager