The results are in. We polled 500+ marketers to uncover their toughest challenges and top objectives for 2014.
What did we find? Marketers are more focused on revenue than ever before, but ROI measurement has a long way to go. Marketers rank revenue as a top goal, yet 2 in 5 still don’t have an attribution model in place, and many admit ROI remains elusive.
Will your marketing program drive revenue in 2014? Get a little insight from your peers. Download the full report to find out:
- What channels drive revenue
- What channels produce leads
- What KPIs actually matter
- Where marketers plan to invest next year
Sign up to download the full report today.
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