Cross-department squabbling is squashing revenue.
Sales and marketing teams are notoriously reluctant to work together. According to a study by the Corporate Executive Board, 87% of the terms Sales and Marketing use to describe each other are negative.
What’s with the mud slinging? B2B demand generation teams are under pressure to keep up with rapidly changing buyer behavior and increasingly complex sales cycles. The resulting narrative usually goes something like this:
- Sales blames Marketing for lack of lead quality and/or volume.
- Marketing blames Sales for ignoring their leads or not trying hard enough to close them.
Getting along has its benefits. A MarketingProfs study found aligning Sales and Marketing contributes to 38% higher sales win rates. Ready to get started? Download “6 Steps to Seamless Sales & Marketing Alignment” today!
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