The explosion of analytics has empowered digital marketers to reach their business goals. Yet, all this data has become a mixed blessing for the industry. Analysis paralysis can easily set in, making marketers lose sight of the only metric that truly matters: revenue. We surveyed over 600 U.S. marketers for our annual State of Digital Marketing Report, and the majority confessed they still struggle to prove ROI. In fact, more so than before!
However, while proving ROI is a major pain point for the majority of marketers, the best performers are overcoming this obstacle. In this eBook, we’ll explore how this group tackles the problem, and offer some revenue-driving strategies for your team.
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