Pressed to keep up with rapidly evolving buyer behavior, the modern CMO must be one part creative genius, one part data scientist, and one part revenue strategist.
CMOs face enormous pressure to pioneer digital without sacrificing revenue growth.
So how can CMOs secure their seat in the digital demand gen era? Download our brand new eBook to discover the three survival tactics of top-performing CMOs. We’ll cover how to:
- Tie digital marketing performance to revenue
- Master the digital path to purchase of the new self-informed buyer
- Align sales and marketing efforts to accelerate the funnel
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