3 Rules for Driving Successful Digital Marketing Outcomes

One of the biggest challenges in running a search engine marketing program is setting goals that everyone can agree on. They need to be actionable, easy to comprehend, and also aggressive enough to motivate all participants. Learn how to set realistic search marketing goals that gain buy-in from everyone in the organization, align the interest of decision makers (CXOs), Marketing team members (and even IT), and identify red flags quickly and comfortably manage moving targets.

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