5/22/12

3 Secrets to Retargeting Success

If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 95% of visitors to your website who don’t convert, but there’s juice left in that orange.  Squeeze more value out of your existing search marketing efforts

• Segment your audience for maximum effectiveness
• Create and manage contextual and compelling ads
• Woo your user by optimizing your frequency cap and retargeting duration


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