8/19/16

5 B2B Content Marketing Hacks to Drive More Leads

B2B marketers are busy creating content, but do we know how to create content that converts? A 2016 Content Marketing Institute study said it best: 88% of B2B marketers use content marketing, but just 30% say their organizations are effective at content marketing.

Let’s turn that around.

Watch our webinar on-demand and discover how to revamp your content marketing strategy. We cover everything you need to build a top-performing, B2B demand generation program, including how to:

  • Use search data to predict and produce topics that fuel the funnel from awareness to closed-won deal.
  • Effectively communicate and document your content strategy to align your sales and marketing teams.
  • Audit website content for missed lead generation opportunities.
  • Create an efficient content strategy that supports both ABM and inbound efforts.
This is a no-frills tutorial dedicated to delivering actionable steps to growing a stronger pipeline with great content. Watch now to get started!

Webinar Slides