5 Essential Google Analytics Tools for the Data-Driven Marketer (Video)

It’s about time you leveraged the power of Google Analytics to make data-driven decisions at your company. While expensive Analytics packages have bells & whistles, they’re often harder to use than Google Analytics (still free). If you’re a marketer looking to optimize your website content or evaluate the effectiveness of your paid search, display or social campaigns, avoid information overload and focus on the metrics that matter.

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