Closing the loop on search marketing performance sounds easy, yet 70% of marketers can’t attribute ROI from the channel that drives the most leads. Honestly, do you know which of the hundreds of keywords that drive leads are actually closing deals?
Join us as we walk through case studies of a cloud-based communications provider and a global manufacturer, who:
- were able to connect specific keywords to revenue
- discovered a handful of keywords that brought in $1.5 million in pipeline opportunities
- refocused SEO efforts to build on that success