7 in 10 marketers cannot measure ROI from SEO. In reality, if you have a CRM tool and marketing automation system, you already have everything you need to report on the value of SEO. In a few quick steps, you can leverage a system such as Eloqua or Marketo to gain insights on which keywords are generating leads, opportunities, as well as revenue.
Join Mike Turner, Director of Business Development, and learn how to:
– Capture search behavior data into your CRM
– Identify the top revenue-generating keywords
– Reallocate budget based on new intelligence
– Get more value out of your existing investment