B2B Marketing in the Age of the Customer, with Forrester Analyst Michael Greene

Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment.  With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.

• Align marketing tactics across your entire brand ecosystem

• Identify and avoid wasted media dollars due to poor measurement

• Develop an effective agency on-boarding process to speed up execution

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