Budgeting for Lead Gen Success in 2016

Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI.

Check out our webinar presentation, and get the tools you need to skate through that board meeting without hearing the phrase, “Do more with less.” Discover the tactics you need to tie marketing campaigns directly to revenue within your CRM, plot a data-driven content calendar, and forecast the hottest marketing tactics of 2016.

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