Why does Apple advertise on its own brand terms?
Common sense says NOT to advertise when you’re already ranking well organically. But the data suggests we should think different. Take a deep dive into online reputation management and understand:
• 3 benefits of running Paid Search (Adwords) and SEO campaigns simultaneously.
• How leading companies own more of the Search Engine Results Page (SERP) for reputation management and higher click-through rate (CTR).
• The SEO value of implementing your validated keywords across your online and offline content, including your Social Media.