Are you using video strategically to acquire, engage and convert your website visitors?
Understand how to properly host videos, integrate calls to action and deploy actionable viewer tracking. Learn how to put a dollar value on video’s impact in converting viewers to customers.
Leverage your Video assets for maximum SEO value. A properly tagged and indexed video has a 50x greater chance of ranking on the first page of search results than a textual page (Forrester Research). Hint: Transcripts!
Match the message to the medium. Engage with early stage prospects on your homepage. Reduce customer service demand with video FAQ. Seed YouTube with customer testimonials.