B2B marketers know great content is synonymous with great marketing. Yet, according to a recent Content Marketing Institute study, even though 89% of B2B marketers practice content marketing, over half (53%) characterize their own content marketing programs as just “moderately successful.”
Watch our webinar on-demand and discover how to spread good cheer with great content next year. We’ll cover how to:
- Use search data to accurately predict topics that truly resonate with your buyers.
- Optimize your content marketing programs to drive more sales-qualified leads.
- Balance content creation for both account-based and inbound marketing strategies.
Warm the hearts of customers everywhere with genuine, quality content. Watch our webinar on-demand today and take the first step toward creating more lovable B2B content in 2017.