Flood Your Sales Pipeline with Qualified Search Marketing Leads
Wednesday, February 6, 2013 at 10:00AM PT / 1:00PM ET
Metrics-driven marketers know that Search (done correctly) is one of the most effective drivers of lead generation. Advanced methodologies empower marketers to acquire a significant amount of leads. But ushering them through your sales cycle has long been more art than science. That’s where marketing automation can amplify the effectiveness of your efforts and shorten the sales cycle.
Join Jon Miller, Co-founder and VP Marketing of Marketo and Paul Taylor, Founder and CEO of Webmarketing123, as they discuss how to:
- Quantify your revenue opportunity from Search Marketing
- Maximize lead flow with advanced Search strategies
- Actively push leads along the sales cycle with robust lead nurturing programs
- Identify high performing campaigns based on revenue generated and reallocate investment accordingly
Featuring practical, real-world war stories from both B2B and B2C companies, this is a webinar you don’t want to miss.