7 in 10 marketers cannot measure ROI from SEO. In reality, if you have a CRM tool and marketing automation system, you already have everything you need to report on the value of SEO. In a few quick steps, you can leverage a system such as Eloqua or Marketo to uncover which keywords are generating leads, opportunities, and revenue.
Join Mike Turner, Director of Business Development, and learn how to:
• Capture search behavior data into your CRM
• Identify the top revenue-generating keywords
• Reallocate budget based on new intelligence
• Get more value out of your existing marketing automation investment