Panda 4.0: What Marketers Need to Know

In a tweet heard ‘round the SEO world last week, Google Head of Web Spam Matt Cutts announced the Panda 4.0 search algorithm update. Like the Panda iterations before it, Panda 4.0 is designed to punish sites with poor content. Yet, early warning signs suggest we’re in for a major update this time rather than a run-of-the-mill refresh.

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