Business feels like warfare, and you want to win. You know who your competitors are, and you see their websites in search results, too often above your own! We all know that can be unproductive to focus overmuch on competitors, but aren’t there real advantages can we gain from studying them?
• What can you learn about your competitors by looking at their “online footprint”?
• What can learn about their business strategy by looking at their Search Engine Optimization efforts and other digital marketing?
• How can you use metrics & Analytics to inform a process of continuous improvement of your SEO and lead generation efforts?