Treating Search Marketing and Social Media as separate silos is outdated thinking. Savvy marketers are finding ways to use social media channels to boost SEO and lead generation. It began with creating social profiles and social bookmarks to boost & dominate search rankings. But as social signals rise in influence as a ranking factor, the game has changed again. Social annotations on paid and organic search results are now giving a measurable boost to social-savvy businesses.
• What is Google+ and why you should care
• How Google’s +1 has emerged as this year’s ‘must-have’ SEO Strategy
• How to create a Google+ page that can influence your search ranking immediately