The New Digital Marketing Playbook

The New Digital Marketing Playbook

Informed customers increasingly turn to the web to research products before purchasing – and make as much as 70% of their decision before ever reaching out to a sales rep. How can your business get in front of the hottest leads online? You need a coordinated, cross-channel strategy that engages prospects at all stages of the buying cycle.

The traditional sales funnel is dead. It’s time to create a Search and Social strategy that sells.

Join us as we reveal the New Digital Marketing Playbook for your SEO, Paid Search and Social Media campaigns, and show you how to:

  • Identify which channels/programs generate the most revenue
  • Optimize for sales and ROI, not vanity metrics
  • Use cross-channel data to optimize engagement on all platforms
  • Zoom to the top of the Search Engine Results Page (SERP)
  • Turn social interactions into sales


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