The New Digital Marketing Playbook
Informed customers increasingly turn to the web to research products before purchasing – and make as much as 70% of their decision before ever reaching out to a sales rep. How can your business get in front of the hottest leads online? You need a coordinated, cross-channel strategy that engages prospects at all stages of the buying cycle.
The traditional sales funnel is dead. It’s time to create a Search and Social strategy that sells.
Join us as we reveal the New Digital Marketing Playbook for your SEO, Paid Search and Social Media campaigns, and show you how to:
- Identify which channels/programs generate the most revenue
- Optimize for sales and ROI, not vanity metrics
- Use cross-channel data to optimize engagement on all platforms
- Zoom to the top of the Search Engine Results Page (SERP)
- Turn social interactions into sales