CMOs are under increasing pressure to prove ROI and drive revenue, but more than half admit they are unable to provide hard numbers regarding the effectiveness of marketing programs and their impact on the bottom line.
A new breed of digitally empowered customers has changed the game and marketing must evolve to keep up.
Join us on January 15th to learn the top digital marketing mistakes you can avoid to get ahead in 2013, including:
- Underestimating the value of organic search
- Not making content a top priority
- Measuring success in terms of leads instead of revenue
Learn these and other mistakes you can proactively avoid to find success in 2013.