Whether you’re managing your SEO in-house or working with an agency, it’s essential to choose the key performance indicators (KPIs) for measuring success.
Easier said than done. Is it your keyword rankings? Traffic? What about conversions? Where does revenue come in to it? Maybe it’s all about the links. After many years and hundreds of client experiences, we’ve distilled what we believe to be the metrics you should use to evaluate your SEO.