A famous experiment, replicated many times, presented supermarket shoppers with a tasting table of many jams. Long story short: the more jams, the fewer people ended up buying. One of the most common mistakes on a website is giving too many calls to action, or no clear one at all. We often see the contact form and phone number hidden at the bottom of a page, and different options vying for attention: “free trial”, “launch demo”, “contact us” and “buy now”. You may be investing time and resources in SEO and Paid Search, but not achieving satisfactory ROI because your conversions are stuck at 2%. Don’t worry, get cracking.