In a recent Adobe study, 76% of marketers believe marketing has changed more in the last two years than in the last 50. SEO is no exception.
While content and links have always been organic search staples, Google’s landmark RankBrain update of October 2015 baked artificial intelligence into its core algorithm, signaling Google’s intent to leverage user behavior as a key ranking factor.
So, how will machine learning change link building and content marketing, the tried and true pillars of SEO? It all boils down to decoding user intent and user behavior.
Join our live webinar on Thursday, May 26th at 1PM ET/10AM PT and we’ll share actionable tips to future-proof your SEO strategy, including:
- How to anticipate the impact of artificial intelligence on organic strategy.
- Why decoding user behavior is key to converting organic visitors to leads.
- The new factors of search-friendly content creation.
As new technology changes searcher behavior, Google’s algorithm quickly changes to adapt.
Register today to keep up and score actionable tips to drive more sales-qualified leads with SEO. See you there!