B2B buyers turn to search first when researching purchase decisions. According to Google, prospects do an average of twelve searches before committing to a branded search query. In other words, this is your critical window of opportunity to influence prospective buyers over competitors, and paid search is your best shot at winning the race.

While most marketers understand paid search is an essential element of the B2B marketing mix, many struggle to optimize the complex channel for qualified leads and sales. 71% of B2B marketers currently use paid search, but only 44% say it results in revenue. Let’s change that.

Join us live on Thursday, February 23rd at 1PM ET/10AM PT to learn the “7 Key Paid Search Plays for B2B Marketers.” In this webinar, we’ll share the paid search playbook we used to double pipeline opportunities in just five months for our client. We’ll cover how to:

  • Accelerate the digital funnel from click to close.
  • Must-have tips to dramatically reduce wasted ad spend.
  • Shift campaign optimization to focus on lead quality rather than lead volume.
  • Build a powerful cross-channel nurture program with remarketing.
  • Ready to revamp your paid search strategy? Sign up to join us and learn the seven steps you need to get started.

    Sabrina Gilmore Kochanski


    Sabrina Gilmore Kochanski
    Director of Client Services & Business Development

    Sabrina is a metrics-driven, digital marketing professional with over 5 years' experience driving qualified leads and sales for clients. As Director of Client Services & Business Development, Sabrina educates prospects and clients on the benefits of implementing revenue-driven digital marketing campaigns via SEO, SEM & Display, and Content Marketing.
    Sabrina Gilmore Kochanski


    Lauren Blecher Scherba
    Marketing Directior

    Lauren leads the demand generation strategy for DemandWave. Lauren joined the company in 2012, bringing 5 years of digital marketing agency experience for both B2B and B2C brands to the team.

    We are an award-winning agency: