Take a scientific approach to demand generation.

B2B marketers face an uphill battle to influence today’s buyer. In a world where 27 million pieces of content are shared online each day, the cost of increasing top of the funnel volume is growing exponentially. How do we keep up with those ever-growing demand generation targets?

Enter conversion rate optimization. Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle, yet 41% of companies do not have a person or department dedicated to conversion rate optimization.

Luckily, we’ve got you covered! Sign up to join us on Thursday, May 25th at 1PM ET/10AM PT, and we’ll share nine creative ways to accelerate B2B pipeline growth with smart conversion rate optimization, including how to:

  • Pinpoint which conversion rate tests will have the largest positive impact on revenue.
  • Actionable steps you can take to accelerate the funnel from click to close.
  • Inspiring case studies from your fellow B2B marketers.
  • Build a culture of data-driven decision making on your demand generation team.

Ready to launch your conversion rate optimization plan? Register to save your spot today and get the tools you need to accelerate pipeline revenue growth now.

Lauren Blecher Scherba


Lauren Blecher Scherba
Director, Marketing

Lauren leads the demand generation strategy for DemandWave. Lauren joined the company in 2012, bringing 7 years of digital marketing agency experience for both B2B and B2C brands to the team.
Lauren Blecher Scherba


Sabrina Gilmore Kochanski
Director, Client Services & Business Development

Sabrina is a metrics-driven, digital marketing professional with over 5 years' experience driving qualified leads and sales for clients. As Director of Client Services & Business Development, Sabrina educates prospects and clients on the benefits of implementing revenue-driven digital marketing campaigns via SEO, SEM & Display, and Content Marketing.

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