B2B marketers face an uphill battle to influence today’s buyer. In a world where 27 million pieces of content are shared online each day, the cost of increasing top of the funnel volume is growing exponentially. How do we keep up with those ever-growing demand generation targets?
Enter conversion rate optimization. Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle, yet 41% of companies do not have a person or department dedicated to conversion rate optimization.
Luckily, we’ve got you covered! Sign up to join us on Thursday, May 25th at 1PM ET/10AM PT, and we’ll share nine creative ways to accelerate B2B pipeline growth with smart conversion rate optimization, including how to:
- Pinpoint which conversion rate tests will have the largest positive impact on revenue.
- Actionable steps you can take to accelerate the funnel from click to close.
- Inspiring case studies from your fellow B2B marketers.
- Build a culture of data-driven decision making on your demand generation team.
Ready to launch your conversion rate optimization plan? Register to save your spot today and get the tools you need to accelerate pipeline revenue growth now.