B2B marketers know great content is synonymous with great marketing. Yet, according to a recent Content Marketing Institute study, even though 89% of B2B marketers practice content marketing, over half (53%) characterize their own content marketing programs as just “moderately successful.”
Sign up to join us on Thursday, December 15th at 1PM ET/10 AM PT, and discover how to spread good cheer with great content next year. We’ll cover how to:
- Use search data to accurately predict topics that truly resonate with your buyers.
- Optimize your content marketing programs to drive more sales-qualified leads.
- Balance content creation for both account-based and inbound marketing strategies.
Register to save your spot today, and warm the hearts of customers everywhere with genuine, quality content. Let’s take the first step toward creating more lovable B2B content in 2017.